POV: POINT OF VIEW

Create with Purpose

Every project starts with a point of view. Ours is grounded in strategy, creativity, and purpose. We work across New Zealand, Australia, Thailand, and the wider Asia-Pacific region, designing brands, building digital experiences, and producing high-quality content for organisations that take their work seriously. Independently owned and personally led, we are committed to creating meaningful work with lasting impact and giving back to the communities we are part of.

POV: HelmHR

Brand and visual identity for an award-winning human resources executive and consultancy in Otepoti Dunedin.

POV: Vowly

A new brand identity, visual system, and custom website for a New Zealand wedding photography and film studio built on honesty.

POV: The Peace Club (Trust)

A brand identity and website for a youth-led Dunedin trust whose logo speaks peace in two visual languages at once.

POV: Convergence Consulting

Brand identity and website for a Canberra project management consultancy serving the Australian Government.

POV: CAYE Pacific

A brand identity and website built to represent eleven Pacific nations, carry Commonwealth authority, and feel genuinely rooted in Pacific identity.

POV: DIRI NZ & Australia

Brand identity and website for an ancient manuscript research institute partnering with the University of Otago and the University of Oxford.

POV: KOK Consultancy

New brand identity for a New Zealand employment relations consultancy, with an arrow hidden in the lettermark and empathy built into the palette.

POV: Otago Polytechnic Social Media

A design system that gave a large tertiary institution's communications team the tools to produce professional content without a designer present.

POV: VIDEO CASE STUDIES

Made from the point of view of the people and places we know

Video is the medium closest to lived experience. It captures light, movement, and time in a way that no other form of visual communication can. At POV, our video work is grounded in the environments we are part of and the communities we work alongside. We take care of the stories we tell, because we understand that the places and people in front of our cameras are not subjects. They are the point.

Dunedin, When the Sun Rises from the Mountain and Ocean

Aerial footage of Dunedin captured at sunrise across a full year of production, from Larnach Castle and Mt Cargill to the university campus and harbour.

Interviews with Ambassadors and High Commissioners for Peace

A documentary series giving ambassadors and high commissioners the time and space to speak honestly about what the work of peace actually requires.

University of Otago, The Night the Aurora Appeared

When the aurora australis appeared above the University of Otago, POV was already in position, turning a rare natural event into a lasting visual asset.