The Research Infrastructure Centre at the University of Otago provides researchers across the institution with access to some of the most advanced scientific equipment in New Zealand. The facilities covered in this series include the Electron Microscopy Unit, the Confocal Microscopy Unit, the Centre for Protein Research, the Biomedical Research Facility, and the Research Infrastructure Centre itself. Each facility required its own video, and each video had to communicate highly specialised scientific content in a way that was both accurate and accessible.
Science content is demanding to produce well. The pre-production process for this series was more involved than for a standard brand content project because every script had to be developed in close consultation with the academic and technical staff who run each facility. Understanding what each piece of equipment does, how it works, and what research it enables takes time when the subject matter is electron microscopy or protein research. Uthakhamkong invested that time in the pre-production phase, working directly with facility staff to ensure that the scripts were scientifically sound and that the key messages were clearly identified before production began.
Production took a full week to complete across all five facilities. Uthakhamkong led a team of four, directing videographers and editors Aasiya, Ryan, Logan and Jensen across the shoots. Filming inside research facilities introduces specific constraints around access, equipment safety, and the presence of sensitive scientific instruments, and the team worked carefully within those constraints to capture the footage required without disrupting the research environment.
Following principal photography, Uthakhamkong directed the studio voice-over sessions for the series, working with the voice talent to achieve clarity and authority across technically complex material. He then reviewed the editing process for all five videos, providing direction to ensure that the pace, structure, and visual approach were consistent across the series and that each film delivered a clear and compelling profile of its facility.
The completed series gives the University a high-quality set of facility profiles that can be used across recruitment, research partnerships, grant applications, and public communications. For a research institution, video content of this kind serves multiple audiences simultaneously: prospective postgraduate students, potential research collaborators, funding bodies, and the broader academic community. Uthakhamkong produced a series that serves all of those audiences with equal credibility.
Producer
Best Apisit Uthakhamkong
Disciplines
Video Production
Scriptwriting
Direction
Post-Production
Distribution
Published through the University of Otago’s official channels.
Copyright
University of Otago.
Note
This project is shared on best.org.nz as part of Best Apisit Uthakhamkong’s professional portfolio. It is included to document and showcase selected work produced during his role as Producer, Brand Content – Team Leader at the University of Otago.