Starting a Project
With Best Apisit Uthakhamkong

Best works with all kinds of organisations — small businesses, charities, government agencies, start-ups, and established institutions — on everything from a single logo through to long-running creative partnerships. If there is a project in mind, a problem worth thinking through, or just a question about whether he is a good fit, getting in touch is always the right first move.

When getting in touch, it helps to share a bit about the organisation, what it is trying to achieve, and any timeline to be aware of. A paragraph is plenty. The more honest context provided upfront, the more useful that first conversation will be — and the quicker Best can tell whether he can genuinely help.

Not sure where to start? That is completely fine. Some of the best projects Best has worked on began with nothing more than a sense that something was not quite right — a brand that had drifted, a message that was not landing, or an organisation that had grown beyond the identity it started with. That kind of conversation is one he is good at, and he is happy to have it before any commitment is made.

Best aims to respond to all enquiries within one business day.

Every Great Work Starts with a Point of View
The belief at the centre of Best’s practice is simple: design without a position is just decoration, and strategy without conviction is just process. The best creative work always begins with someone who has genuinely thought about what they want to say — and is willing to stand behind it when things get difficult.

Best is not the right person for every project. He is a good fit for clients who take their communication seriously, who understand that the quality of their creative work reflects the quality of their organisation, and who want someone genuinely invested in the outcome — not just the delivery.

The way a client sees their organisation, their audience, and their place in the world is the raw material he works from. He listens carefully before offering a point of view of his own. That is not a policy — it is just how good work gets made.

Community and Non-Profit Enquiries
For non-profit and community organisations, Best has set aside dedicated capacity in his practice.

Reduced rates apply for organisations whose mission aligns with his community focus areas, and pro bono support is available for work he genuinely believes in. The quality of the work does not change.

What changes is the commercial arrangement, because the organisations doing the most important work are often the ones with the least budget to spend on it.

POV Creative Agency

POV is the agency Best founded and leads as managing director. The team works across Dunedin, Sydney, Christchurch, and Bangkok.

POV stands for three things at once: Power of Vision, Point of View, and Proof of Value. All three are true. All three describe what the agency brings to every project.