In an era where video has established itself as an indispensable marketing tool for the real estate industry, maintaining a professional standard while aligning with PGG Wrightson’s brand guidelines becomes of paramount importance. The Video Guidelines, which I contributed to, are a pivotal tool in ensuring that our videos consistently meet the highest standards of quality, brand identity, and technical specifications. It is worth noting that videos failing to adhere to these benchmarks may not be accepted. Within these guidelines, we place a strong emphasis on primary brand elements such as the exclusive use of the Myriad Pro font for text elements and the core color palette to ensure a uniform and compelling visual identity for PGG Wrightson Real Estate.
A significant facet of the Video Guidelines revolves around the incorporation of branding elements into property videos. We passionately encourage the exclusive use of the Myriad Pro font for text elements and advocate for the prominent presence of The Growth Frame in gradient blue and green colors. Moreover, the guidelines underscore the importance of featuring the PGG Wrightson Real Estate logo in property videos, providing specific guidance on placement within the video frame. Lastly, the guidelines endorse the inclusion of a branding end frame as an essential component to enhance the professional quality of videos. Furthermore, the section on transitions and effects emphasizes the importance of a natural and subtle approach, advising against excessive or unconventional effects. These guidelines underscore the pivotal role that professional video marketing plays in real estate and its alignment with the brand’s identity.