INDUSTRIES
Education
Otago Polytechnic
Projects
Social Media Template Design
Brand Identity
As a graphic designer at Otago Polytechnic, a part of Te Pūkenga — the New Zealand Institute of Skills and Technology, I have been actively involved in creating branding guidelines for our institution’s social media platforms. These guidelines are vital in establishing a cohesive and recognizable brand presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube, while adhering to the Te Pūkenga Branding Guidelines for 2023.
Designing for Formal Content
Within the social media template branding guidelines, I have focused on providing design options for formal content, such as advertising and campaigns that require the use of Te Pūkenga Branding. The designs in this category aim to maintain a professional and authoritative tone, aligning with the institution’s overall brand image.
I began this process by thoroughly studying the Te Pūkenga Branding Guidelines to understand the specific visual elements, color palettes, and typography that must be integrated into the formal social media templates. I ensured that the templates reflect the essence of our institution while effectively conveying important information.
To maintain consistency, I created a range of template options suitable for different types of formal content. These templates can be easily adapted to accommodate varying lengths of text, images, and graphics, enabling our team to deliver a consistent message across diverse campaigns and advertisements.
Furthermore, I conducted A/B testing to analyze the performance and engagement rates of different template variations. This data-driven approach allowed us to optimize our formal content designs, ensuring they effectively resonate with our target audience and meet our communication objectives.
Designing for Informal or Casual Content
In addition to the formal templates, I also designed templates tailored for informal or casual content, such as student events and playful posts. These templates allow us to engage with our audience in a more relaxed and approachable manner while upholding the overall brand identity.
When crafting these templates, I incorporated lively colors, creative layouts, and expressive typography to capture the vibrant spirit of student life and events. The aim was to strike a balance between maintaining our brand’s professional image and appealing to the youthful and energetic nature of our target audience.
To enhance audience engagement, I implemented interactive elements in the informal templates, such as polls, quizzes, and GIFs. These interactive posts have proven to be highly effective in fostering two-way communication and encouraging active participation from our followers.
Ensuring Unified Brand Identity
The social media template branding guidelines have played a pivotal role in ensuring a unified brand identity for Otago Polytechnic | Te Pūkenga. By adhering to these guidelines, our social media team and content creators can consistently produce high-quality and visually appealing posts that resonate with our audience.
I collaborated closely with the communication team to conduct regular template audits to ensure compliance with the established branding guidelines. This rigorous approach has helped maintain brand consistency and prevent any deviations from the approved templates.
Additionally, I conducted training sessions for the content creators to familiarize them with the proper usage of the templates and how to leverage the design elements effectively. Empowering our team with this knowledge has resulted in a streamlined content creation process and reinforced a collective understanding of our brand’s visual language.
Ultimately, the social media template designs have proven to be an invaluable asset in effectively engaging our target audience and strengthening Otago Polytechnic | Te Pūkenga’s brand positioning in the ever-evolving world of social media. As a result of these efforts, our institution’s social media platforms have witnessed increased engagement rates, improved brand recognition, and a more cohesive and impactful online presence.
