The Dhammachai International Research Institute (DIRI) of New Zealand and Australia


Brand Identity

Brand Guidelines

As a graphic designer, I undertook the task of creating the Brand Guide for Dhammachai International Research Institute (DIRI) of New Zealand and Australia. The guide’s purpose is to emphasize the significance of maintaining a robust brand identity to effectively communicate DIRI’s values. By establishing clear and consistent guidelines, the Brand Guide ensures a cohesive visual identity across various applications, fostering brand recognition and credibility.

Logo and Visual Identity

In this sector, the Brand Guide delves into the intricacies of DIRI’s logo and visual identity. It provides in-depth explanations of the logo’s design elements, symbolism, and how it aligns with the institute’s mission and values. Included are various logo variations and their specific applications, along with guidelines for maintaining legibility, visual balance, and color usage. The guide emphasizes the importance of the logo as the cornerstone of DIRI’s visual identity and provides clear rules for its correct and consistent application on all materials.

Moreover, the sector highlights the importance of upholding the logo’s integrity by providing clear space and minimum size requirements. By adhering to these specifications, DIRI ensures that its logo maintains its impact and visibility across different media, from digital platforms to print materials.

Typography and Brand Voice

This sector of the Brand Guide focuses on typography and its role in conveying DIRI’s brand voice. Detailed specifications for font families, styles, and sizes are provided to ensure consistency and readability across various communication materials. The guide explains how the chosen typography reflects DIRI’s values and message, making it easier for the audience to connect with the institute.

Furthermore, the sector outlines the preferred tone and language style for different communication materials. By adhering to these guidelines, DIRI maintains a cohesive brand voice that aligns with its mission and resonates with its target audience. Whether it’s formal publications or social media posts, the chosen typography and brand voice consistently represent DIRI’s identity and ethos.

Color Palette and Imagery

The importance of color and imagery in reinforcing brand identity is highlighted in this section. The Brand Guide introduces DIRI’s primary and secondary color schemes, complete with hexadecimal codes for easy reference. Usage recommendations for different contexts, such as digital and print media, are included to maintain a harmonious and visually pleasing experience for the audience. By consistently utilizing the prescribed color palette, DIRI enhances brand recognition and association.

Moreover, the guide provides guidelines for selecting and using imagery that aligns with DIRI’s brand values and message. By curating and incorporating appropriate visuals, DIRI creates a cohesive and compelling visual narrative that strengthens its brand identity. From photographs to illustrations, the chosen imagery reinforces the institute’s mission and resonates with its audience.

Conclusion: The Brand Guide for Dhammachai International Research Institute (DIRI) of New Zealand and Australia serves as a comprehensive resource for ensuring consistent and impactful brand representation. By adhering to the guidelines outlined in the document, DIRI can effectively communicate its values and vision to its target audience, solidifying its position as a reputable and recognizable institution in the region. As a graphic designer, I take pride in contributing to DIRI’s brand success through the creation of this detailed and visually engaging Brand Guide.

Preview the Brand Guide