INDUSTRIES
Education
Otago Polytechnic
Projects
Graphic Designer Role
Design Showcase
As a graphic designer at Otago Polytechnic, part of Te Pūkenga—New Zealand Institute of Skills and Technology, I oversee diverse tasks to uphold and accurately present the brand. From developing digital assets and scheduling content to contributing creative concepts for recruitment campaigns, I play a crucial role in maintaining brand consistency. Additionally, I manage various design projects, collaborate on marketing initiatives, and stay abreast of visual communication trends. My responsibilities contribute to effective brand management and support the organization’s marketing efforts, ensuring a strong and consistent brand identity for Otago Polytechnic within Te Pūkenga.
Graphic Designer Role At Otago Polytechnic
As a graphic designer at Otago Polytechnic within Te Pūkenga — the New Zealand Institute of Skills and Technology, I have a range of responsibilities to ensure the accurate representation and protection of the brand across all channels. These include:
- Developing and displaying digital assets such as digital screens and visuals for social media and web channels.
- Scheduling content for display on various channels.
- Designing, producing, and maintaining external and internal publications and online materials, including advertisements, presentations, and social media content.
- Contributing to creative concepts for major recruitment campaigns and executing them in the market.
- Executing visual creations for specialized projects, such as animation, typography, and illustration.
- Designing visual content for marketing collateral, certificates, and support materials for different departments.
- Uploading content to the website using the Content Management System.
- Managing the OneLan digital screen platform, including liaising with external contractors for technical issues.
- Ensuring accurate, consistent, and professional communication content that adheres to brand guidelines.
- Working with the Visual Content Specialist to maintain up-to-date visual content libraries.
- Developing briefs with a marketing focus.
- Providing design advice and support across the organization to protect the brand.
- Staying updated on visual communication and digital trends and providing advice on their appropriate use.
- Assisting the team with workload management, utilizing the team dashboard.
- Keeping artwork files and photo libraries up to date and accurate.
- Maintaining good relationships and providing a high level of service provision at all times.
These responsibilities contribute to effective brand management and support the organization’s marketing and communication efforts. As a graphic designer, I play a crucial role in ensuring that the brand is represented consistently and professionally across all platforms, helping to build and maintain a strong brand identity for Otago Polytechnic within Te Pūkenga.
Showcasing examples of my design work at Otago Polytechnic
