Organisation & Role
University of Otago
Producer, Brand Content
Key Deliverables
Production Management
Multi-format Video Creation
Team Leadership
Same-Day Turnaround
Capturing the spirit of Open Day through compelling brand storytelling. Open Day is one of the most important events in the University calendar, offering prospective students and their families an up-close look at student life, academic offerings, and the welcoming community at Otago. Held on Saturday 4 to Monday 5 May 2025, the 2025 Open Day brought together thousands of visitors and a full schedule of activities across campus.
In my role as Producer, Brand Content, I was responsible for leading the full development and delivery of the Open Day 2025 video content series. This included content strategy, creative direction, on-site production management, and post-production. Working closely with our internal communications, marketing, and events teams, I ensured the video outputs aligned with the University’s brand identity, tone of voice, and student recruitment objectives.
This project required careful planning, nimble decision-making, and creative agility. The nature of Open Day—spanning multiple venues, overlapping activities, and spontaneous moments—demanded a fast-paced and highly coordinated production approach. I led a small team of videographers and editors, managing logistics, directing on-location shoots, and ensuring that content captured the diversity and vibrancy of the event.
Video Outputs:
Day One Recap Reel
Delivered within hours and published on social channels the same day, this short-form video highlighted the buzz, energy, and community feel of Saturday’s programming.
Day Two Recap Reel
A continuation of our real-time storytelling, showcasing Monday’s events including faculty sessions, student panels, and interactive workshops.
Future Student Interviews
A series of authentic, unscripted interviews with high school visitors reflecting on their experience, what surprised them, and what excited them most about studying at Otago.
Open Day 2025 Highlight Video
A professionally edited long-form video for the University’s website and YouTube, combining aerial drone footage, candid moments, academic activities, and visitor interactions to provide a full wrap-up of the two-day experience.
