In May 2021, a remarkable opportunity presented itself as I secured a highly coveted design internship with Otago Community Rugby. Throughout the span of three enriching months, I immersed myself in the role of a graphic designer, entrusted with creating captivating content for their diverse platforms, including social media, website, logo design, book cover, and booklet.
This immersive internship provided me with invaluable experiences, allowing me to apply my design skills in a professional setting. Utilizing industry-standard tools such as Adobe Illustrator and Adobe Photoshop, I delved into a world of creativity and growth, honing my craft with each project. An integral aspect of my role was adapting my designs to impeccably align with Otago Community Rugby and Otago Rugby brand guidelines, ensuring a consistent and cohesive visual identity.
Designing Task
One of the most challenging and rewarding endeavors during my internship was the opportunity to design a book cover for Otago Community Rugby’s upcoming publication. Collaborating closely with the team, I embarked on a journey to create a design that not only resonated with the essence of the book but also seamlessly integrated with the distinguished Otago Rugby brand.
To tackle this project successfully, I immersed myself in the subject matter of the book, understanding its theme and target audience. Balancing creativity with brand identity, I infused visual elements that evoked a profound connection with readers while remaining true to the esteemed Otago Rugby image.
With a keen eye for detail and a commitment to excellence, I brought the book cover to life, embodying the essence of the publication while evoking intrigue and curiosity in potential readers. The final result was a captivating masterpiece that harmoniously blended the book’s soul with the revered Otago Rugby aura.
A Valuable Learning Experience
My internship with Otago Community Rugby proved to be an invaluable learning experience, leaving an indelible impact on my journey as a designer. Working collaboratively with a professional team exposed me to the intricacies of visual communication in the realm of community sports.
Beyond the realm of design tools, I gleaned firsthand insights into the significance of design in expressing brand identity, fostering engagement, and resonating with audiences. Witnessing the powerful role of design in the context of community sports illuminated the far-reaching impact of well-crafted visual storytelling.
As the internship concluded, I departed with a profound sense of accomplishment and gratitude. The experience not only refined my design acumen but also ignited a deeper passion for the transformative power of design. Armed with new skills, perspectives, and a portfolio of impactful creations, I am eager to embrace future design challenges and continue making a meaningful impact in the world of visual communication.
