ROLE DETAILS
Brand Producer
Creative Services, External Engagement
I am excited to announce that I have joined the University of Otago as the Brand Producer. In this role, I will be responsible for managing and producing high-quality marketing content that enhances the University’s brand, academic offerings, and events. With a strong focus on digital content creation, including video, imagery, and storytelling, I aim to bring Otago’s legacy to life. I look forward to collaborating with various teams to build impactful marketing campaigns that resonate with students, staff, alumni, and future students. I am eager to contribute to this prestigious institution’s continued success and growth.
It’s an absolute pleasure to begin my journey as a Brand Producer at the University of Otago – Ōtākou Whakaihu Waka. Situated in the iconic Clock Tower Building, I’ll focus on managing and producing marketing content that elevates the University’s brand, aligning with its strategic marketing goals.
As New Zealand’s first university, the University of Otago holds a significant place in the country’s educational history. This year, May 2024 marks an exciting transformation with the launch of a new visual identity, embracing Tuakiritaka – Pride in Identity. The rebranding strengthens the university’s deep connections with its place, people, and culture, while celebrating Ōtākou as a region of many firsts.
Branding has always been my passion; I believe it’s the lifeblood of any organisation. It reflects an institution’s core values, vision, and identity, creating a powerful emotional connection with its community. Through strategic storytelling, we can resonate with everyone involved—from current students and staff to alumni and future students.
With this new brand identity, Otago continues to be a place of many voices, aspirations, and firsts. I look forward to connecting with the vibrant university community and contributing to the University’s ongoing legacy. Together, we’ll build on this new chapter, creating a cohesive story that will leave a lasting impact.
