Organisation & Role
University of Otago
Producer, Brand Content
Key Deliverables
360° Virtual Campus Map
Creative & Experiential
Creative & Experiential
The 360 Virtual Map is an innovative digital experience that brings the Dunedin campus of the University of Otago to life for audiences around the world. It’s a fully immersive, interactive map made up of high-resolution 360° images captured both from the sky and on the ground. The platform allows users to explore academic buildings, residential colleges, and well-known Dunedin landmarks, all in one intuitive, visually engaging tool.
As Producer, Brand Content, I led the creative and technical development of this project, aligning the content with the University’s broader strategic marketing plan. The goal was to enhance the University’s brand visibility and provide prospective students, particularly international audiences, with a genuine sense of place—without needing to step foot on campus.
Over the project of three months, I managed all aspects of production, collaborating with internal departments and external partners including drone operators, editors, and platform providers. We used industry-grade equipment including the DJI Mavic 3 Pro Cine Premium Combo and Insta360 camera systems to capture aerial and street-level views. I also oversaw editing and post-production, ensuring the images met our brand quality standards and complied with privacy protocols using tools like Adobe Photoshop for image refinement and censorship where necessary.
The finished map is hosted on CloudPano, providing smooth navigation and interactive elements such as embedded location descriptions, wayfinding, and hotspot links. Since its launch on 18 April 2025, the 360 Virtual Map has already received over 23,394 views—serving as a powerful brand and recruitment asset for the University.
This project reflects my commitment to delivering innovative, high-impact content that not only informs, but inspires prospective students and stakeholders to engage with Otago’s unique academic and lifestyle offerings.
