Brand Guide for DIRI NZ

DIRI NZ

Brand Guide for Dhammachai International Research Institute (DIRI) of New Zealand and Australia

I created the Brand Guide for Dhammachai International Research Institute (DIRI) of New Zealand and Australia. It emphasizes the importance of maintaining a strong brand identity to effectively communicate DIRI’s values. The guide covers various elements such as the logo, typography, color palette, and imagery, providing detailed specifications and examples. It includes logo variations with usage guidelines, minimum size, and clear space requirements. Typography guidelines ensure legibility and consistency. The color palette section introduces primary and secondary schemes with hexadecimal codes and usage recommendations. The guide ensures a cohesive visual identity across different applications.

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