As a graphic designer at Otago Polytechnic within Te Pūkenga — the New Zealand Institute of Skills and Technology, I have a range of responsibilities to ensure the accurate representation and protection of the brand across all channels. These include:

Developing and displaying digital assets such as digital screens and visuals for social media and web channels

• Scheduling content for display on various channels
• Designing, producing, and maintaining external and internal publications and online materials, including advertisements, presentations, and social media content
• Contributing to creative concepts for major recruitment campaigns and executing them in the market
• Executing visual creations for specialized projects, such as animation, typography, and illustration
• Designing visual content for marketing collateral, certificates, and support materials for different departments
• Uploading content to the website using the Content Management System
• Managing the OneLan digital screen platform, including liaising with external contractors for technical issues
• Ensuring accurate, consistent, and professional communication content that adheres to brand guidelines
• Working with the Visual Content Specialist to maintain up-to-date visual content libraries
• Developing briefs with a marketing focus
• Providing design advice and support across the organization to protect the brand
• Staying updated on visual communication and digital trends and providing advice on their appropriate use
• Assisting the team with workload management, utilizing the team dashboard
• Keeping artwork files and photo libraries up to date and accurate
• Maintaining good relationships and providing a high level of service provision at all times.

These responsibilities contribute to effective brand management and support the organization’s marketing and communication efforts.