As a graphic designer at Otago Polytechnic within Te Pūkenga — the New Zealand Institute of Skills and Technology, I have played a key role in developing the social media template branding guidelines for the institution’s various social media platforms, including Instagram, Facebook, LinkedIn, and YouTube. These guidelines are essential to ensure consistency in branding across all channels and are based on the Te Pūkenga Branding Guidelines for 2023. I have focused on providing two design options within these guidelines: one for formal content such as advertising and campaigns that require the use of Te Pūkenga Branding, and another for informal or casual content such as student events and playful posts. By catering to different needs, these guidelines enable Otago Polytechnic | Te Pūkenga to effectively engage its target audience while maintaining a unified brand identity. Adhering to these guidelines not only brings the institution together but also ensures the quality and consistency of content across all social media platforms, reinforcing its brand presence.